NEW YORK, NY, UNITED STATES, February 18, 2026 /EINPresswire.com/ — Founder of LA LUNA Jewel and Amour Jewel Blends Intuition, Artistic Vision, and Technical Rigor to Redefine Contemporary Jewelry
Sara Chujun Li is a jewelry designer, creative director, and founder whose work bridges artistry, craftsmanship, and cultural storytelling. Formerly the Head of Design at AV Jewelry of NY – Odelia, Sara now leads her own brands, LA LUNA Jewel and Amour Jewel, where she translates emotion, heritage, and technical precision into modern, wearable works of art. Her designs balance vintage charm with contemporary elegance, creating distinctive pieces that resonate with collectors and fashion enthusiasts worldwide. Unlike opulent aristocratic jewelry, Sara’s collections reflect graceful symmetry, thoughtful decorative influences, and a commitment to exquisite craftsmanship, making each piece both visually compelling and emotionally meaningful.
With more than a decade of experience spanning design, product development, and creative strategy, Sara is recognized for her ability to turn conceptual narratives into commercially successful collections. Her work has garnered international acclaim, including honors from the 2025 American Good Design Award and the 2025 MUSE Design Awards. Early in her career, she received the prestigious Women’s Jewelry Association (WJA) Student Scholarship Award, distinguishing her as an emerging talent in the jewelry field. A GIA Graduate Gemologist and alumna of both SCAD and Sotheby’s Institute of Art, Sara has cultivated a holistic perspective on contemporary jewelry creation, moving seamlessly across design studios, production networks, and editorial-driven creative roles. This breadth of experience gives her a unique understanding of the technical, aesthetic, and cultural dimensions of jewelry today.
Sara attributes her success to listening to her intuition and remaining committed to her authentic vision rather than conforming to external expectations. She emphasizes that clarity of purpose has been the foundation of her career. Reflecting on her professional journey, she cites the best advice she ever received: breathe and create space when situations feel pressured. By stepping back and letting circumstances unfold naturally, Sara believes she can make better, more thoughtful decisions, balancing creativity with strategic judgment.
For young women entering the industry, Sara encourages experimentation and adaptability. She advises aspiring designers to try different approaches, pivot quickly when something doesn’t work, and maintain high standards in both their craft and professional conduct. As an international professional, Sara recognizes that she often operates in environments not originally designed for diverse perspectives, but she views this as an opportunity to introduce fresh context, standards, and innovative thinking that help push the industry forward. Guided by authenticity and integrity, she approaches her professional and personal life with honesty, clarity, and respect, inspiring others through her leadership and vision.
Sara’s designs reflect her deep curiosity about life, spiritual growth, and mysticism, infusing her pieces with narrative and energy that extend beyond mere adornment. Her signature Lozenge collection exemplifies her fusion of abstract art, geometric evolution, and intricate craftsmanship, weaving diamond-shaped motifs and gemstones into a harmonious visual language. Each creation is designed not only to adorn but also to enhance the elegance and presence of the wearer, serving as a vessel of energy, meaning, and refined artistry.
Through her independent practice, Sara Chujun Li continues to modernize traditional jewelry workflows by integrating digital design, contemporary techniques, and cross-cultural storytelling. Her work elevates both technical standards and aesthetic expectations, making her creations enduring treasures that transmit energy, beauty, and the enduring pursuit of life and art. Sara’s commitment to innovation, intuition, and meticulous craftsmanship positions her as a visionary in the contemporary jewelry landscape, continually redefining what modern adornment can represent.
Learn More about Sara Chujun Li:
Through her Influential Women profile, https://influentialwomen.com/connect/sara-li or through her websites, https://www.lalunajewel.com/ & https://amourjewel.com/
Influential Women
Influential Women provides a platform where women from all backgrounds can connect, share their perspectives, and create content that empowers themselves and others. Through storytelling, thought leadership, and creative expression, Influential Women amplifies voices that inspire change.
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