Veteran SEO strategist Matt Hepburn joins Arrow Sewer & Drain leadership to expand digital visibility and support statewide service growth.
BOUND BROOK, NJ, UNITED STATES, March 6, 2026 /EINPresswire.com/ — Arrow Sewer & Drain today announced that Matt Hepburn has been appointed Chief Marketing Officer, where he will lead marketing strategy and digital visibility initiatives for the company across New Jersey. Hepburn brings more than 27 years of marketing experience, including 14 years specializing in search engine optimization (SEO) and more than a decade working within enterprise technology and financial services organizations.
Demand for modern sewer, plumbing, and underground infrastructure services continues to grow as aging utility systems, increased development, and emergency repair needs place greater pressure on service providers across New Jersey.
In his new role, Hepburn will lead the development and execution of Arrow Sewer & Drain’s strategic marketing initiatives, focusing on expanding the company’s digital presence, strengthening brand visibility, and supporting long-term growth across New Jersey service markets.
The company currently operates service locations in Middlesex Borough, Basking Ridge, and South Plainfield, New Jersey, supporting customers across the state.
“As search technology evolves and more consumers discover local services through AI-driven platforms and modern search experiences, companies need to rethink how they build authority and visibility online,” said Hepburn. “Arrow Sewer & Drain has built a strong reputation for delivering dependable sewer and plumbing solutions. My goal is to strengthen that reputation through a unified marketing strategy that aligns local visibility, technical SEO, and data-driven growth initiatives.”
As Chief Marketing Officer, Hepburn oversees all facets of the company’s marketing operations, including brand strategy, digital engagement, performance analytics, customer acquisition initiatives, and marketing partnerships. Working closely with executive leadership, he will guide marketing strategies that support both operational expansion and long-term brand positioning across the New Jersey market.
Prior to joining Arrow Sewer & Drain, Hepburn held senior marketing and SEO leadership roles across enterprise organizations and technology companies including Manulife (parent company of John Hancock), Commvault, and iCIMS. While at Commvault, he led large-scale SEO programs, implementing international content optimization strategies and technical SEO frameworks designed to improve organic visibility and digital engagement across complex digital ecosystems.
At Arrow Sewer & Drain, Hepburn will focus on building a cohesive marketing ecosystem that connects local service visibility with long-term digital authority. His work will include strengthening the company’s search presence, expanding educational content around sewer and plumbing infrastructure, and implementing performance-driven marketing systems designed to improve customer discovery and lead generation.
“Matt’s experience bridging enterprise marketing strategy with hands-on SEO execution makes him uniquely positioned to support Arrow’s continued growth,” said company leadership. “His ability to combine strategic thinking with technical marketing expertise will help strengthen our visibility and ensure customers across New Jersey can easily find reliable sewer and plumbing services when they need them.”
As aging sewer infrastructure, emergency plumbing failures, and drainage system problems continue to affect properties across the state, reliable inspection and repair services remain essential for maintaining safe and functional underground utility systems in New Jersey.
Arrow Sewer & Drain provides emergency plumbing and emergency drain cleaning services, along with sewer repair, trenchless rehabilitation, plumbing system repairs, and water line restoration across New Jersey. The company supports residential, commercial, and municipal infrastructure projects, delivering inspection-driven solutions designed to diagnose and correct structural sewer and plumbing system failures.
About Arrow Sewer & Drain
Arrow Sewer & Drain is a New Jersey-based sewer and plumbing services company specializing in emergency plumbing, emergency drain cleaning, sewer repair, trenchless sewer rehabilitation, and underground utility restoration. The company provides inspection-driven diagnostics and structural repair solutions for residential, commercial, and municipal infrastructure projects. Using advanced sewer inspection technology and modern trenchless repair methods, Arrow Sewer & Drain helps property owners, businesses, and municipalities resolve drainage, sewer, and plumbing system failures across New Jersey.
Matthew Hepburn
Arrow Drain and Sewer
+1 908-860-9277
matt@arrowsewernj.com
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